#Apple new macbook pro 2018 professional
#Apple new macbook pro 2018 mac

Apple has had many notable ad campaigns over the years - some good, some bad - and this current campaign pales in comparison to predecessors such as the iconic 1984 ad, directed by Ridley Scott, or Justin Long proclaiming I'm A Mac in 2006.īut the real significance of Behind The Mac is that the campaign is clearly intended to counter increasing criticism that Apple has neglected the Mac in recent years, while single-mindedly focusing its attention on the all-conquering iPhone.

#Apple new macbook pro 2018 professional

CloseĪpple MacBook Pro (13-inch, 2018) review: Quad-core CPU and all-day battery lifeĪpple recently launched a new advertising campaign called Behind The Mac, that focuses on professional Mac users such as photographers, musicians and coders (Apple's current flavour of the month). If you see inaccuracies in our content, please report the mistake via this form. If we have made an error or published misleading information, we will correct or clarify the article. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. ZDNet's editorial team writes on behalf of you, our reader. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers. Neither ZDNet nor the author are compensated for these independent reviews. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites.

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